Brand Identity Refresh
Packaging
Art Direction
Website Design
Stationery Suite Design
ABOVE | Fugee Femme Illustrations hand-drawn digitally
ABOVE |Jewellery Packaging with hand-drawn digital illustration
Fugeelah is a social enterprise created for children and youth seeking refuge in Malaysia. They are a women-led conscious jewellery brand that educates, employs and empowers refugee children and youth. In 2018, Fugeelah decided they wanted to breathe new life into their identity. We created visuals that felt organic but refined with a nod towards the craftsmanship of the jewellery.